<section class="invoice"> <div class="row"> <div class="col-12 text-center" style="text-align: center;"> <p style="font-weight: bold;"> 2024-2025 EĞİTİM-ÖĞRETİM YILI .......................................................................... <br> MODA TASARIM TEKNOLOJILERI ALANI 12. SINIF MODA PAZARLAMA DERSİ ÜNİTELENDİRİLMİŞ YILLIK PLANI </p> </div> <div class="col-12 table-responsive" style="font-size:10px;"> <table width="100%" style="border:none;margin-bottom:20px;"> <thead> <tr > <th style="text-align:left; vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; " >Ay</th> <th style="text-align:left; vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Hafta</th> <th style="text-align:left; vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Saat</th> <th style="text-align:left; vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Ünite</th> <th style="text-align:left; vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Konu</th> <th style="text-align:left; vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Kazanım</th> <th style="text-align:left; vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Açıklama</th> <th style="text-align:left; vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Teknik</th> <th style="text-align:left; vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Araç</th> <th style="text-align:left; vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Ölçme</th> <th style="text-align:left; vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Etkinlik</th> </tr> </thead> <tbody> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> EYLÜL </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 09-13 Eylül </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">ÖĞRENME BİRİMİ: MODA KAVRAMI 1. MODANIN TANIMI 1.1. Moda ile ilgili temel terimler </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Modayı açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma, örnek olay, soru-cevap, uygulama, beyin fırtınası </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet bağlantısı, marka logo ve sembolleri, ilgili görseller </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 15 Temmuz Demokrasi ve Millî Birlik Günü</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> EYLÜL </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 16-20 Eylül </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">1.2. Modayı etkileyen faktörler </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Modayı açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Gaziler Günü (19 Eylül), İlköğretim Haftası</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> EYLÜL </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 23-27 Eylül </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2. MODA TARİHİ VE GELİŞİMİ 2.1. Modanın tarihsel gelişiminde öncülük eden tasarımcılar </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Moda tarihi ve gelişimini açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> EKİM </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 30 Eylül- 04 Ekim </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2.2. Moda tarihinin gelişim ve değişim süreci Uygulama: Moda tarih şeridi hazırlama </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Moda tarihi ve gelişimini açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Hayvanları Koruma Günü (4 Ekim)</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> EKİM </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 07-11 Ekim </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Uygulama: Moda tarih şeridi hazırlama </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Moda tarihi ve gelişimini açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> EKİM </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 14-18 Ekim </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">3. MODAYA YÖN VEREN İSİMLER 3.1. Modaya yön veren tasarımcılar 3.2. Türk tasarımcıları </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Modaya yön veren isimlere örnekler verir. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> EKİM </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 21-25 Ekim </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">3.3. Modaya yön veren Türk modacılar ve özellikleri 3.4. Modaya yön veren yabancı modacılar ve özellikleri </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Modaya yön veren isimlere örnekler verir. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> EKİM </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 28 Ekim- 01 Kasım </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Uygulama: Modaya yön veren isimlerle ilgili katalog hazırlama 1.Dönem 1.Sınav </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Modaya yön veren isimlere örnekler verir. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">29 Ekim Cumhuriyet Bayramı</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> KASIM </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 04-08 Kasım </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">4. MODA YAYILIM TEORİLERİ 4.1. Moda kuramları </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Modanın yayılım teorilerini açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Atatürk Haftası</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> KASIM </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 11-15 Kasım </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">ARA TATİL (11-15 KASIM)</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> ARA TATİL (11-15 KASIM) </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> KASIM </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 18-22 Kasım </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">4.1. Moda kuramları </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Modanın yayılım teorilerini açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma, örnek olay, soru-cevap, uygulama, beyin fırtınası </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> KASIM </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 25-29 Kasım </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">5. MODADA TUTUNDURMA KANALLARI 5.1. Tutundurma çalışmaları 5.2. Tutundurmanın önemi </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Modada tutundurma kanallarını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Öğretmenler Günü (24 Kasım)</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> ARALIK </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 02-06 Aralık </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">5.3. Tutundurma çeşitleri 5.4. Tutundurma yöntemleri </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Modada tutundurma kanallarını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Dünya Engelliler Günü (3 Aralık)</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> ARALIK </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 09-13 Aralık </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">ÖĞRENME BİRİMİ: MARKALAŞMA SÜRECİ 1. MARKANIN TANIMI 1.1. Markanın günlük hayatımızdaki yeri ve önemi </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Markanın tanımını yapar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> ARALIK </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 16-20 Aralık </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2. MARKA İLE İLGİLİ KAVRAMLAR 2.1. Markalama 2.2. Marka yönetimi </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Marka ile ilgili kavramları açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> ARALIK </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 23-27 Aralık </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Uygulama: Marka ile ilgili kavramları açıklayan pano hazırlama </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Marka ile ilgili kavramları açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Mehmet Akif Ersoy’u Anma Haftası</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> OCAK </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 30 Aralık- 03 Ocak </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">3. MARKA KİŞİLİĞİ KAVRAMI 3.1. Marka imajı 3.2. Marka kişiliği 1.Dönem 2.Sınav </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Marka kişiliği kavramını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> OCAK </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 06-10 Ocak </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">3.3. Marka kimliği oluşturma süreçleri 3.4. Yeni nesil marka anlayışı </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Marka kişiliği kavramını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> OCAK </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 13-17 Ocak </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Uygulama: Potansiyel tüketicilerin davranışlarını anlatan örnek drama </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Marka kişiliği kavramını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> OCAK </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 20-24 Ocak </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">YARI YIL TATİLİ (20 OCAK - 3 ŞUBAT)</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> YARI YIL TATİLİ (20 OCAK - 3 ŞUBAT) </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> OCAK </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 27-31 Ocak </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">YARI YIL TATİLİ (20 OCAK - 3 ŞUBAT)</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> YARI YIL TATİLİ (20 OCAK - 3 ŞUBAT) </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> ŞUBAT </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 03-07 Şubat </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">4. MARKA STRATEJİLERİ 4.1. Markanın başarı şartları 4.2. Ünlü markaların markalaşma süreçleri </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Marka stratejilerini açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma, örnek olay, soru-cevap, uygulama, beyin fırtınası </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> ŞUBAT </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 10-14 Şubat </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">5. MARKA İSMİ VE İSİMLENDİRME STRATEJİLERİ 5.1. Marka oluşturma yöntemleri </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Marka ismi ve isimlendirme stratejilerini açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> ŞUBAT </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 17-21 Şubat </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">6. MARKA LOGO, SEMBOL VE SLOGAN OLUŞTURMA YÖNTEMLERİ 6.1. Marka tescilinin önemi 6.2. Marka ismi, logo, sembol ve sloganları hazırlama </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Marka logo, sembol ve slogan oluşturma yöntemlerini sıralar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> ŞUBAT </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 24-28 Şubat </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Uygulama: Logo, sembol ve slogandan marka oluşturma </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Marka logo, sembol ve slogan oluşturma yöntemlerini sıralar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> MART </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 03-07 Mart </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">7. MARKA KONUMLANDIRMA SÜREÇLERİ 7.1. Marka konumlandırma stratejileri </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Marka konumlandırma süreçlerini sıralar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> MART </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 10-14 Mart </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">8. GLOBAL MARKA OLUŞTURMA SÜREÇLER 8.1. Global marka kavramı </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Global marka oluşturma süreçlerini açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">İstiklâl Marşı'nın Kabulü be Mehmet Akif Ersoy'u Anma Günü (12 Mart)</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> MART </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 17-21 Mart </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">ÖĞRENME BİRİMİ: DİJİTAL PAZARLAMA 1. PAZARLAMANIN TEMEL KAVRAMLARI 1.1. Geleneksel pazarlama 2.Dönem 1.Sınav </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Pazarlamanın temel kavramlarını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">18 Mart Çanakkale Zaferi, Şehitler Günü</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> MART </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 24-28 Mart </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">1.2. Dijital pazarlama </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Pazarlamanın temel kavramlarını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Dünya Tiyatrolar Günü (27 Mart)</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> NİSAN </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 31 Mart- 04 Nisan </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">ARA TATİL (31 MART - 4 NİSAN)</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> ARA TATİL (31 MART - 4 NİSAN) </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Kütüphaneler Haftası, Dünya Otizm Farkındalık Günü (2 Nisan)</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> NİSAN </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 07-11 Nisan </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Uygulama: Geleneksel pazarlama ile dijital pazarlama yöntemleri konusunda münazara hazırlama </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Pazarlamanın temel kavramlarını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma, örnek olay, soru-cevap, uygulama, beyin fırtınası </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> NİSAN </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 14-18 Nisan </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2. ELEKTRONİK TİCARET KAVRAMI 2.1. Dijital pazarlama teknikleri </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Elektronik ticaret kavramını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> NİSAN </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 21-25 Nisan </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2.2. Dijital pazarlama süreçleri Uygulama: E-ticaret sayfası tasarlama </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Elektronik ticaret kavramını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">23 Nisan Ulusal Egemenlik ve Çocuk Bayramı</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> NİSAN </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 28 Nisan- 02 Mayıs </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Uygulama: E-ticaret sayfası tasarlama </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Elektronik ticaret kavramını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Kût'ül Amâre Zaferi (29 Nisan), 1 Mayıs Emek ve Dayanışma Günü</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> MAYIS </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 05-09 Mayıs </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">3. E-TİCARETİN EKONOMİK VE SOSYAL YAŞAMA ETKİLERİ 3.1. E-ticaretin ekonomik yaşama etkileri </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> E-ticaretin ekonomik ve sosyal yaşama etkilerini sıralar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> MAYIS </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 12-16 Mayıs </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">3.2. E-ticaretin sosyal yaşama etkileri 3.3. E-ticaretin alıcılar ve satıcılar açısından önemi </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> E-ticaretin ekonomik ve sosyal yaşama etkilerini sıralar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> MAYIS </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 19-23 Mayıs </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">4. MODA SEKTÖRÜNDE DİJİTAL MEDYA VE PAZARLAMADA GÜNCEL ÖRNEKLER 4.1. Yönlendiricilerin (influencer) önemi </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Moda sektöründe dijital medya ve pazarlamada güncel örnekleri sıralar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">19 Mayıs Atatürk'ü Anma ve Gençlik ve Spor Bayramı</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> MAYIS </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 26-30 Mayıs </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">4.2. Moda alanında dijital medya ve pazarlamadaki mobil uygulamalar Uygulama: Yönlendiricilerle (influencer) röportaj yapma </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Moda sektöründe dijital medya ve pazarlamada güncel örnekleri sıralar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">İstanbul'un Fethi (29 Mayıs)</td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> HAZİRAN </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 02-06 Haziran </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">5. MODA SEKTÖRÜNDE DİJİTAL PAZARLAMADA TÜKETİCİ DAVRANIŞLARI 5.1. Tüketici davranışlarını etkileyen faktörler 5.2. Dijital pazarlamanın tüketici açısından önemi 2.Dönem 2.Sınav </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Moda sektöründe dijital pazarlamada tüketici davranışlarını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> HAZİRAN </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 09-13 Haziran </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Uygulama: Dijital pazarlamada tüketici davranışları gösteren etkinlik planlama </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Moda sektöründe dijital pazarlamada tüketici davranışlarını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> <tr> <td style=" text-align: center; vertical-align:top;writing-mode: vertical-rl;border: 1px solid rgb(238, 225, 225);border-collapse: collapse; "> HAZİRAN </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> 16-20 Haziran </td> <td style=" text-align: center; vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">2</td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;">Uygulama: Dijital pazarlamada tüketici davranışları gösteren etkinlik planlama </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Moda sektöründe dijital pazarlamada tüketici davranışlarını açıklar. </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;" > </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Anlatım, araştırma, tartışma,... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> Etkileşimli tahta/projeksiyon, internet... </td> <td style=" vertical-align:top;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> </td> <td style=" vertical-align:middle;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"></td> </tr> </tbody> </table> <p class="text-left"> <ul> <li>Bu plan Talim Terbiye Kurulunun yayınladığı Çerçeve Öğretim Programı ve Ders Bilgi Formlarına göre hazırlanmıştır.</li> <li>Atatürkçülük konuları ile ilgili olarak Talim ve Terbiye Kurulu Başkanlığının 2104 ve 2488 sayılı Tebliğler Dergisinden yararlanılmıştır.</li> </ul> </p> </div> <div class="col-12" style="text-align: center; font-size:10px; margin-top:50px!important;"> <table style="width:100%; border: 1px solid rgb(227, 212, 212); border-collapse: collapse;"> <tbody> <tr> <td style="width:25%;border: 1px solid rgb(238, 225, 225);border-collapse: collapse;"> <p> ....................................... <br> Ders Öğretmeni</p> </td> <td style="width:25%;border: 1px solid rgb(238, 225, 225); border-collapse: collapse;"> <p>...................................... <br> Ders Öğretmeni</p> </td> <td style="width:25%;border: 1px solid rgb(238, 225, 225); border-collapse: collapse;"> <p>...................................... <br> Ders Öğretmeni</p> </td> <td style="width:25%;border: 1px solid rgb(238, 225, 225); border-collapse: collapse;"> <p>...................................... <br> Ders Öğretmeni</p> </td> </tr> </tbody> </table> </div> <div class="col-12 text-center mt-5" style="text-align: center; font-size:14px; margin-top:50px;"> <p>..../..../2024 <br> UYGUNDUR</p> <p>...................................... <br> Okul Müdürü </p> </div> </div> </div> </section>